Digital shelf labels give great support to the pharmacist in the daily management of pricing and in the customer service improvement. The owners of the Viñamata Pharmacy in Granollers (Barcelona) know it well, as they are always looking forward to the latest technological innovation. This is why they have chosen the interactive electronic shelf labels offered by Nicolis Project.
The store is a reference point in the Spanish pharmaceutical scene for innovation, competence and professionalism. For over twenty years they have been offering a 24-hour customer support and consultancy service. The pharmacy already implemented electronic tags for price automation to relieve employees from the most time-consuming operational activities. Convinced by this technology features, they have decided to renew the stores, replacing more than 4,200 original LCD labels with the new e-paper model.
Less time spent on price management and improved attention to customers thanks to electronic shelf labels
In a 1200 square meter pharmacy with an important assortment of products on display, such as Granollers one, the activities of pricing and shelf refilling must have the least possible impact on the customer’s buying experience. The interactive digital labels from Nicolis Project, automate the price change without any human interaction, since all the variations that occur at management level are automatically and electronically communicated to the devices. This has positive implications for the store:
- during the day, promotions or special offers can be made visible by activating the flash LED also synchronizing with the customers flow;
- the prices recorded in the check-out system are always aligned with those published on the shelf.
The adoption of electronic graphic labels has also greatly improved the visibility of prices and information: by replicating the effect of ink on paper, in fact, these devices guarantee perfect readability in all lighting conditions and angles.
The choice of the Pharmacy Viñamata fell on our electronic labeling solution because, in addition to presenting excellent operational advantages, the locking system developed by Nicolis Project perfectly adapts to the curved shelves present in the point of sale. The fastening systems patented by Nicolis Project, flexible and with minimal design, have made a difficult job easy: display electronic labels helping to enhance both the aesthetic aspect and the customer service of the store.
Less time spent on price management and improved attention to customers thanks to electronic shelf labels
In a 1200 square meter pharmacy with an important assortment of products on display, such as Granollers one, the activities of pricing and shelf refilling must have the least possible impact on the customer’s buying experience. The interactive digital labels from Nicolis Project, automate the price change without any human interaction, since all the variations that occur at management level are automatically and electronically communicated to the devices. This has positive implications for the store:
- during the day, promotions or special offers can be made visible by activating the flash LED also synchronizing with the customers flow;
- the prices recorded in the check-out system are always aligned with those published on the shelf.
The adoption of electronic graphic labels has also greatly improved the visibility of prices and information: by replicating the effect of ink on paper, in fact, these devices guarantee perfect readability in all lighting conditions and angles.
The choice of the Pharmacy Viñamata fell on our electronic labeling solution because, in addition to presenting excellent operational advantages, the locking system developed by Nicolis Project perfectly adapts to the curved shelves present in the point of sale. The fastening systems patented by Nicolis Project, flexible and with minimal design, have made a difficult job easy: display electronic labels helping to enhance both the aesthetic aspect and the customer service of the store.
