Electronic shelf labels
The multiple channels and recent de-regulations have transformed the pharmacy sector into a new and extremely competitive context.
The chemist must pay increasing attention to the fluctuation of the prices of the drugs and offer an efficient and complete customer service.
This entails the need to adopt a new approach in which the efficiency of the processes, the pharmaceutical marketing strategies and the loyalty of the customer are the real competitive advantage.
Thanks to the electronic labelling system the updating of prices is automated thus making it possible to create and manage promotions in real time and offer better customer service.
In addition, the special systems for displaying the prices, designed ad hoc for the needs of the pharmaceutical sector, provide greater visibility for the information of the product and enhance the items.
